Put customers into sharper focus and optimise their online experience with Google Tag Manager
A lack of understanding into the site behaviour of different customer segments was preventing Harmoney from converting leads into customers. They wanted to gain a holistic view of the customer journey and to better understand their customer's decision making process.
This led them to partner with FIRST to provide a solution to gain deeper actionable insights into their on-site customer behaviour and visibility on their conversion funnel to optimise their media campaign performance and provide a seamless online customer experience.
Some of the key actions implemented were:
- Created virtual pageviews to track conversion funnel steps by using dataLayers with custom events in GTM
- Creating custom dimensions for User Segmentation in Google Analytics
- Utilised Google Analytic’s User ID feature to understand customer cross-device behaviour (desktop and mobile)
Download the Google Tag Manager case study to learn the tactics deployed by filling out the form.