Better Measurement + Digital Smarts = Increased Revenue


Continued growth doesn't always come easy. Though Pumpkin Patch has a strong mix of unique quality product and marketing expertise, they needed help to develop a customer focused and data-driven approach to their digital marketing.


FIRST's smart, data-driven performance media marketing strategy included:

  • Tracking & Measurement Framework - to define goals, attribution and the roles for each tactic
  • Ongoing Testing & Refinement - to increase efficiency and revenue
  • Proactive Management & Optimisation - to extract maximum campaign performance


The result - Revenue uplift of more than 10X over 5 months.


Download the CRO case study to learn the key actions and tactics by filling out the form.