solarcity increases leads by 230% in less than a week and improves sales efficiency with FIRST

Operating for over 35 years, solarcity is New Zealand’s leading solar power company, providing a range of solar solutions to help fight the rising cost of power and stop climate change. They have completed over 6,000 solar installations on Kiwi homes and businesses and won numerous awards for innovation and excellence. Despite a strong brand awareness, they weren't converting enough leads into customers. With a high-involvement purchase offering and aggressive sales targets, solarcity partnered with FIRST to power lead and online revenue generation. 

FIRST's unique customer insights and conversion optimisation strategy helped solarcity:

  • Understand the complex buying behaviour of its customers 
  • Save time and resources to optimise site page performance without the need for a developer
  • Generate 3.3 times more leads in just four days 

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