FIRST serves as catalyst for simultaneous visitor growth and site enhancement.

Since its inception in 2004, Wilderness Motorhomes built a good reputation as a provider of rental motorhomes for the New Zealand market. In 2011, they imported German manufactured motorhomes which came with features and a new level of design and construction expertise never seen before in the industry.

Although it had built up a solid fan base over the years, they realised that visitors from organic search had not increased significantly year-on-year and online sales directly attributed to organic search had dropped. They needed to increase the visibility of its website even further and use it to convert visitors and leads into customers. Wilderness Motorhomes turned to FIRST to increase online sales and revenue by growing organic site sessions and improving the user experience and conversion rate of the site. Within 12 months, they have achieved tremendous results of 43% growth in site conversions and a 23.8% boost in organic sessions.